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眷憶錄 - 光復新村品牌再造 | Memoirs - Rebranding



眷憶錄 - 光復新村品牌再造  
Memoirs - GuangFu Village Rebranding

經過田野調查與資料分析後,我們以「光復新村之獨特性」作為核心重點,
延伸探討其文化、歷史、建物等等,以「眷村、回憶、紀錄、生活」四方向為主軸,
藉由「眷憶錄」這個再創品牌,成為人們重新認識眷村文化的媒介。

After fieldworks and data analysis, 
we focused on the uniqueness of GuangFu Village to investigate its culture, history and construction.
The main focus was on the four directions of "village, memory, record and life".
Ultimately, the branding, ''Memoirs'', is the new medium to let people to reknow Village's culture. 

Branding . Visual Design . Product Design


A. 視覺設計  Visual Design




B. 商品設計 Product design

眷憶生活文具組|Memoir's life stationery set
【內含:月曆、筆記本、紙膠帶、鉛筆、便條紙、橡皮擦】
  [ Contents:calendar, notebook, paper tape, pencil, note, eraser ]

結合光復興村最具代表性的花園城市概念 ,
各種日常文具系統性的排列組合,呈現出光復興村的樣貌。
所選的日用品皆會在使用的過程中逐漸減少,進而呈現出歲月的痕跡,體會到眷村的文化內涵,
同時是一樣攜帶、收納方便的文具組。

Combined with the most representative of the Guangfu Village, Garden City, the concept of mini-garden city with daily necessities.
By the daily stationery of systematic arrangement that showing the appearance of the Guangfu village. 
Selected daily necessities will be reduced gradually in the using process and showed the traces of years to let users could feel the culture connotation of villages, simultaneously, it's also a portable and convenient for carrying stationery set.




筆記本內頁設計
筆記本內頁的插畫設計用舊時眷村的生活表現,就像筆記本記錄了我們現代的生活一樣。

Notebook In-Page Design
Notebook in-page illustrations designed with the performance of old village life , like a notebook is recorded our modern life the same.




月曆內頁設計
以中國每月的特殊節慶作為每一月份的特色設計。

Calendar In-Page Design
According to China's monthly special festivals as the characteristics of each month to design.





CREDIT

2015 / 眷憶錄 - 光復新村品牌再造  
Memoirs - GuangFu Village Rebranding
Designer: PO KUEI SU、ELAINE LU、VIC SHEN



眷憶錄 - 光復新村品牌再造 | Memoirs - Rebranding
Published:

眷憶錄 - 光復新村品牌再造 | Memoirs - Rebranding

眷憶錄 - 光復新村品牌再造   Memoirs - GuangFu Village Rebranding 經過田野調查與資料分析後,我們以「光復新村之獨特性」作為核心重點, 延伸探討其文化、歷史、建物等等,以「眷村、回憶、紀錄、生活」四方向為主軸, 藉由「眷憶錄」這個再創品牌,成為人們 Read More

Published: